Service Quality at the Ritz-Carlton Hotel society Introduction As tourism industry has been increasing dramatically during the last couple decades, hotel industry is at war. In spheric competition, hotel chains ar required to offer not only standardized facilities, whole also standardized wait ons. To meet the different demand of customers in each individual country while maintaining the aforesaid(prenominal) standards of services, global marketing strategy plays a critical role. being a leader in upscale hotel chain industry, The Ritz-Carlton Hotel took a bizarre path to compete with its rivals.

Founded on principles of groundbreaking levels of customer se rvice, and with guest satisfaction being the highest mission, the Ritz-Carlton Hotel Company, is the first and only hotel company to come through the desirable Malcolm Baldridge National Quality concede and the only service company to win the award devil times, with the most young honor received in 1999. outline History of Ritz-Carlton Hotel Company ...If you want to get a enough essay, order it on our website:
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